Explaining the phenomena: ‘filter bubbles’ and ‘fake news’
Although the internet can be a fountain of knowledge for you to educate yourselves on past and present news events, it can have detrimental impacts due to the freedom that people have to create fake news which can infect your personalised algorithms (filter bubbles). Pariser (2011), an internet activist, coined the term ‘filter bubble’ as an explanation of why and how a user’s ability to view certain information is based on their previous internet usage. The more that you, an individual user of digital media, involve yourself with certain ideologies or pieces of potentially fake news, there will be an increase in similar pieces of fake news that you will be shown due to the algorithm you have created. Filter bubbles appear in digital communication due to personalised algorithms which limit a user’s access to information based on past behaviour (Pariser 2011). Algorithms, “a finite list of precise steps for executing a particular task” (Jones and Hafner 2012), originate from maths – ...